For years, Nike’s fortunes have been tied to cultural staples: Air Force 1s, Dunks, Jordans, and the kind of shoes that sell ...

When Nike reportedly laid off most of its Fuelband engineering team in April, it seemed like the end of Nike's independent association with wearables, despite an official statement saying they would ...

Nike is adding another sneaker to its acclaimed G.T. basketball shoe series. As part of its NBA All-Star Weekend festivities, Nike hosted its Future Game experience in Oakland. During the game, AJ ...

Analysts anticipate Nike to report an earnings per share (EPS) of $0.37. Nike bulls will hope to hear the company announce ...

Nike has been at the forefront of basketball footwear and technology for over 50 years and even into 2026, the sneaker giant continues to reinvent the game while outfitting the most elite athletes on ...

To celebrate the iconic brand's 50th anniversary, PEOPLE spent three days with Nike to explore all the ways they are redefining sport for a new generation of women In celebration of Nike's 50th ...

Celebrate with the Arizona Diamondbacks and MLB players across the league, as Nike is reversing their uniform decisions that they made last year. They are rolling the jerseys and decisions back for ...

Wednesday night was the most consequential moment the NBA has had in many years. Franchises and their fan bases anxiously watched the 2023 NBA Draft Lottery unfold to see who would get the ...

NEW YORK -- "Back to the Future" fans can soon wear self-lacing sneakers similar to the ones worn by Marty McFly in the 1989 movie. Nike has unveiled the first adaptive lacing shoe - HyperAdapt 1.0.

Nike has opened a retail store on H Street, in Northeast D.C., and another in downtown Silver Spring, Maryland — both featuring its “Nike Unite” concepts. The new D.C. store, which opened Feb. 16, is ...