When you buy through links on our articles, Future and its syndication partners may earn a commission. In a study, scientists used a new way of displaying color imagery to push the boundaries of human ...

Scientists at the University of California claimed the discovery of a new color named "olo" that had never been seen by humans before, according to BBC News. The new color, which they stated will ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the eye, ...

Although a team of California scientists have discovered what is being called a new color, it may be a while before it winds up in any consumer products. Researchers at the University of California, ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color. When you purchase through links on our site, we may earn an affiliate ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green, according ...