Vision-setting as an organizational practice sometimes gets a bad rap, perhaps because too often, it’s done badly. As an advocate for long-term strategic visioning, I would argue that those who ...

I had the chance to speak with a large hospital marketing department that had undergone numerous brand changes and acquisitions as their system expanded. Managing multiple brands across various ...

Imagine walking into a meeting room, confident that every discussion, every point raised, and every decision made is seamlessly aligned with your boss’s vision. How is that possible, you ask? Welcome ...

Organizational alignment is a topic that is becoming increasingly more critical to the success of any organization in any market. This dynamic is especially true now due to current shifts in business ...

Maintaining the status quo is an organizational death sentence. To prevent this, an organizational vision that communicates the leaders’ strategic intent and points to the direction in which the ...

As deadlines loom and opportunities emerge, every leader feels the pressure to move fast. In these moments, their instinct is often to gather a small group, make a quick decision, and keep momentum ...

Organizations that set benchmarks or serve as examples of how to do things effectively and efficiently are called "best-practice" organizations. The techniques they use -- the "best practices" -- have ...

There are simple ways to being customer-centric, but the tangent must be drawn from the key vision, goals and values of the company. In my past 24 years, I have had the privilege of working in various ...

SAN FRANCISCO--(BUSINESS WIRE)--Asana, a leading work management platform for teams, today announced the release of Goals, a flexible goal-tracking system that bridges the gap between company strategy ...

Having true organizational alignment in marketing is extremely rare – yet, not having it leads to a plethora of problems…top-to-bottom. As the CEO of Opal – a marketing platform trusted by Target, ...