This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

If you buy a new toy rocket ship from a company called Educational Insights, the cardboard box it comes in isn’t supposed to be recycled (or end up in the trash). In a redesign for its latest line of ...