The idea behind Chriselle Lim's bestselling fragrance came to her during the midst of her divorce. “When PHLUR came into fruition, it was definitely not the most convenient time,” she tells TODAY.com.

This season, we’ve pulled together the ultimate olfactory mood board: the 2025 Limited-Edition Fragrance Edit, a $351 value for only $79 (for Allure Beauty Box members) or $189 (if you’re not a member ...

Fragrance is the beauty sphere’s current fascination. All the way back in August, the first beauty advent of 2025 to sell out was the Harrods fragrance calendar, shortly followed by the Lookfantastic ...