In today's rapidly evolving marketplace, the integration of digital and physical experiences—often referred to as "phygital"—is becoming increasingly essential for enhancing customer journeys. This ...

Nearly three years since many brands shuttered their physical stores at the onset of the Covid-19 pandemic, consumers are returning in person. A JLL survey of more than 1,000 consumers found that 63.2 ...

Proper customer journey management is how you deliver personalized experiences at scale. The average customer now engages on six touchpoints before they make a purchase. How do you manage that ...