Last summer, after the police killing of George Floyd led to a global movement for racial justice, brands began making promises to support the Black community. Aurora James, founder of the fashion ...

A company's brand promise is its public-facing claim of how it will deliver to its customers and it is inextricably linked to growing your business revenue. It starts with how you will frame what job ...

Three Black brands won big and two others also went home as winners. Just 24 hours before music’s biggest night, Black fashion and Black brands had their own major evening. The Fifteen Percent Pledge, ...

Brand promise doesn’t automatically equal brand experience. Brand builders recognize how critical it is for their brand promise to align with their brand experience, yet getting employees to live the ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...

Big companies like Nike, Amazon and Sephora have been expressing support for anti-racist activism with new ads and statements on social media. But many would like them to do something more concrete to ...

A recent Gallup survey found that most companies are failing to make good on their agreements. Only half of the almost 18 million customers Gallup surveyed strongly believe that the companies they do ...

The ‘Planet Pledge’ is being led by the World Federation of Advertisers (WFA). It will see brand leaders commit to championing a shift to a zero-carbon economy internally and externally, as well as ...

Amid the global outpouring of support for the Black Lives Matter movement, Michael Jordan and Jordan Brand are pledging $100 million over the next 10 years to nationwide organizations "dedicated to ...