On Monday, Apple quietly rebranded its SVOD (subscription video on demand) service Apple TV+ as just “Apple TV.” The intention is to provide the streamer a “vibrant new identity,” Apple said, but as ...
Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now simple Apple TV, with a vibrant new identity" in its announcement about ...
Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV. Apple quietly rebranded its streaming service into Apple TV and dropped the ...
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