Last month, I wrote about key ways to turn free advice into paying clients. It's important to protect the value of your expertise and time and charging a fee is one way to do that. But it's not the ...

We are more than halfway through 2017, and hopefully you are ahead of your annual sales and client retention goals. Even so, if you are like the majority of advisers, you likely are struggling to ...

It’s easy to dismiss testimonials as a little old school, but in reality, they are very powerful tools that can increase a businesses credibility in extraordinary ways. In my opinion they are more ...

Testimonials can be an effective credibility enhancer for individuals, solopreneurs and businesses. If you’re not already continually seeking new testimonials, you need to make it a habit to better ...

Did you know that one of the most effective pieces you can add to your marketing portfolio is the customer testimonial? When a customer talks about your products and services it has a much stronger ...

Sure, there's power in professional-quality lighting, sound, and production value, but customer testimonials contain the most value just by being honest and telling a good story. "Authenticity reigns, ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Establishing trust and credibility is crucial for multifamily marketers to forge connections with potential residents and boost their company’s reputation. But they need more than just sleek websites ...

Asked about the thinking that gave rise to the “Uncovering TNBC” campaign, Merck associate VP of U.S. oncology Nancy Ibach frames it in the broader context of the company’s DE&I ambitions. “Merck ...