The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

This union furthers Loftware's long-standing commitment to provide customers with a single end-to-end solution to support their journey from New Product Development and supplier management through ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so ...

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

NEW YORK--(BUSINESS WIRE)--The Biodegradable Products Institute (BPI), North America’s leading certifier of compostable products and packaging, today announced the release of a first-of-its-kind set ...

Dublin, Dec. 08, 2020 (GLOBE NEWSWIRE) -- The "Anti-Counterfeit Packaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025" report has been added to ...

Global Supply Chain Product Identification Leader Offers Solution to Enhance Product Data Management and Improve Customer Engagement PORTSMOUTH, N.H., April 10, 2025 /PRNewswire/ -- Loftware, the ...