Product adaptation is the process of modifying an existing product so it is suitable for different customers or markets. An adaptation strategy is particularly important for companies that export ...

Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed, power, ...

Designing a product is about more than just catching the consumer's eye—it can also have a greater impact on their emotions and overall well-being. As today's potential customers continue to seek ...

At the beginning of the design phase, it is important to enumerate the exact customer requirements that your design must satisfy. The Product Design Specification tool, or PDS, is a tool that is ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...