Designing a product is about more than just catching the consumer's eye—it can also have a greater impact on their emotions and overall well-being. As today's potential customers continue to seek ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

At the beginning of the design phase, it is important to enumerate the exact customer requirements that your design must satisfy. The Product Design Specification tool, or PDS, is a tool that is ...

Great companies can create products that fail. But why do companies fail at new products? Too often the cause of these failures is not tactical but strategic. An insufficient product strategy will ...

Turning prospects into customers takes time and marketing dollars, so the more sales you can get with each customer, the more likely your company will be to make a profit. A product mix pricing ...