New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

Our consumer product and service testing center, in Westchester, New York, is the largest nonprofit educational and consumer product testing center in the world. And our 327-acre auto test center is ...

Acceptance sampling plans and reliability testing constitute fundamental tools for ensuring product quality and performance. These methodologies allow manufacturers and researchers to assess a lot’s ...

Do you have a brilliant new product idea? If so, get an early read on your product's market value. It’s a crucial component to a successful launch. The earlier in your development process that you ...

Jugs of raw milk fill a refrigerator at Raw Farm dairy in Fresno in June. (Tomas Ovalle / For The Times) Less than a week after California health officers confirmed a finding of bird flu virus in ...

April 25, 2025 - Cannabis businesses operating in state-legal markets face a patchwork of testing requirements that vary from one jurisdiction to another. In the absence of federal oversight, each ...