Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP ...

ATCC, which runs a research and technology center in Gaithersburg, and U.S. Pharmacopeia (USP), two materials management and standards organizations, Tuesday announced the launch of their first set of ...

It’s time to think about the longevity of your product or service and the role they play in your consumer’s life. Broadly speaking, there are two types of commodities: 1. Products that deliver instant ...