It’s the beginning of a new year, and most companies are building plans to drive increased sales and revenue growth. With that goal in mind, it’s normal to hear the rallying cry for sales and ...

Sales and marketing alignment is a pipe dream for a lot of organisations out there, but it needn’t be. Those bold enough to show unity in these traditionally disparate departments are making waves ...

Imagine that a recent call from a disgruntled client has made it all too apparent that there is a disconnect, or lack of alignment, between departments when it comes to CRM. According to the client, ...

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect across an organization that ...

Aaron Biggs, VP of Revenue at Summit, is a tenured technology leader with expertise in growth, go-to-market strategy and customer success. If you still think revenue is just a sales problem, I’ve got ...

‘Sales alignment and field alignment is a clear priority for me internally,’ says HPE Vice President of North America Channel and Partner Ecosystem Jeremiah Jenson. ‘What it means for partners is more ...

Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as ...

B2B customers don't want to be surprised. They want clarity. They want expectations met. And they want results they can count on. Consider when a B2B marketer reaches out to customers in the middle of ...

SurePoint Ag Systems recently celebrated the grand opening of its new sales and production center in Atwood, Kansas, with a ...