Amid crashing waves of information and content, psychographics are one way to keep your targeted audiences from drowning in a sea of sameness. Both paid and organic campaigns should be using ...

Marketers have been using consumer segmentation models (also known as psychographics) for years to help track buying behavior and shape the customer experience. Processing Content The same approach to ...

If you've ever wondered why customers behave the way they do - then you're already thinking about psychographics. This marketing concept seeks to divide customers into groups according to their ...

Psychographics is a way of categorizing someone based on their everyday behaviors using data that are collected every time they go to the store or post on social media, said Robert Groves, MD, ...

On the opening day of Patient-Centered Oncology Care, Robert Groves, MD, of Banner | Aetna, discussed the use of psychographics to predict health behavior in local populations. Why do some people ...

Forbes contributors publish independent expert analyses and insights. I write about mapping the path & pitfalls for marketing leaders. As we look to planning for 2017, one emerging trend that is ...

Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s famous viral marketing video. Today, it’s clear that ...

Editor's Note: The following is a guest post from Werner Geyser, founder of Influencer Marketing Hub. A few weeks ago, while watching a demo of Ivvi (an influencer marketing platform the team at ...

Demographics and psychographics are both critical aspects of consumer research and are used by marketers to understand their ideal customers better. Traditionally, demographics were easier to compile ...

Central Floridians are religious, politically conservative and support a strong U.S. defense. Most of them also like to eat at McDonald’s, believe in traditional male-female roles, and don’t ...