How you propose a marketing strategy influences whether your company will implement it and can determine how well the company performs. An effective proposal leaves the intended audience convinced ...

MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP. Most marketers in the hunt for ...

At the beginning of your new bakery business, you may need support from other parties to help your business take off. A proposal seeks support for a business endeavor, and you may benefit from writing ...

So, you've decided to submit a proposal. Maybe you're the incumbent with a very happy client or in a pack, or somewhere in between. (Article update Oct. 2021.) Maybe somebody threw a request for ...

Your organization has decided that it wants to outsource all or part of search marketing to an outside firm or agency. There isn't one search engine marketing company that is right for all ...