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The power of images in building brand recognition

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...
MM&M

Decoding recall: The neuroscience of memorable pharmaceutical marketing

So how do pharmaceutical brands get remembered? At VCCP Health, using research across three continents, we’ve distilled the science of memorability into five strategic “CHESS moves” — the key levers ...