2016 is set to the be the year when beacons go from hype to delivering real marketing value, according to WPP media agency Maxus, which has created a practical guide for brands seeking to harness ...

Many more beacons will be felt, even if not necessarily seen. Beacons have been installed in many stores of many retailers, at least initially as trials of one sort or another. The little ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Handly, CEO at Reveal Mobile.

Beacons, the low-powered radio transmitters employing Bluetooth connectivity to find and communicate with nearby smartphones, was one of this year’s hot retail topics. Beacons in store can trigger ...

While more retailers are experimenting with beacon technology to track customers and provide offers, questions abound about how they should be used. Phil Goldstein is a former web editor of the CDW ...

While still the potential darling of retailers, beacons are moving way out of that arena. The little radio-transmitting devices, which can either quietly or blatantly tap into authorized smartphone ...

Adoption of beacons—the Bluetooth-enabled sensors that connect with nearby mobile phones and tablets—is spreading. Nearly one-third (32%) of the Top 100 retailers in the United States will have ...

From American Eagle to Apple Stores, beacons are popping up everywhere. Are they a shopper's best friend or another pesky Big Brother monitoring our every move? The square or rectangular devices, ...

It's President's Day weekend, which for some of us means a blissful three-day respite from the rigors of work; a bonus day to help us manage the doldrums of winter. To mark the occasion, I decided to ...

With Black Friday upon us, images of crowded malls, arms weighed down with shopping bags, and long lines may come to mind. But shopping doesn’t have to involve camping out for hours for big discounts ...

Beacon technology, which was practically left for dead after failing to deliver on its promise to revolutionize the retail industry, is making a comeback. Beacons are puck-size gadgets that can send ...