Marketing appeals to and attracts potential customers. Sales converts that potential into bottom-line results. As the vice president of sales and marketing at a company that provides sales enablement ...

When Global Sales Enablement Director Aaron Adsit needs supplemental tools to support his current strategy, he turns in-house. Nintex Promapp allows enterprise companies to gain visibility into their ...

A sustainable sales strategy requires more than just charisma and an elevator pitch. And like all good business strategies, sales enablement is most effective when ...

An effective sales team has proven to be a leading factor in companies’ performance and growth throughout the pandemic. For those of you responsible for enabling a sales force, this is great news.

Sales enablement has seen a steady rise in adoption over the years. According to LinkedIn, less than 20% of organizations reported they were using sales enablement in 2013, but by 2019 over 60% have ...

Back in 2019, more than four-fifths of executives saw digital capabilities as a nice-to-have rather than a must-have. But COVID-19 has changed that: ecommerce businesses saw a decade’s worth of market ...

The cascading effects of COVID-19 have affected global business in more ways than can be counted, and likely in ways we don't yet fully realize. But one area of growth during the pandemic has remained ...

Sales enablement is changing - the prospect has changed the terms of engagement. Russell Wurth of Showpad gave me his take on how to deliver the sales experience today's customers need. Is sales ...

There’s no way that automating sales can win. Although with advancements in technology over the last five years, you would think that automation would be the future of sales. Everything has been about ...

Supply chain headaches, political instability, economic uncertainty, a talent crunch—there is no shortage of challenges facing companies today. However, for companies to thrive in this landscape, they ...