It’s an open secret that sales and marketing teams don’t always get along. They often chase different metrics and goals that keep them working toward different outcomes. Even though their overarching ...

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

Alignment between sales and marketing should be a priority for any business leader looking to generate growth. Of course, it’s easier said than done. Their destination may be the same, but often sales ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

This episode features a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between ...

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect across an organization that ...

If you read an article that claimed a majority of business leaders believed that their sales and marketing teams are aligned, how would you react? Would you laugh at the outrageous optimism? Would you ...

Sarah Goodall is CEO of Tribal Impact, a data-driven social media consulting company focused on B2B employee advocacy and social selling. For as long as I’ve worked in B2B, we’ve been talking about ...

Virginie Dupin, VP of marketing EMEA at PROS, explains how data analytics can help sales and marketing work together to make closing business faster, easier and smarter Most businesses today are ...

Are your sales and marketing teams willing to go to bat for one another? For many organizations, the answer is an emphatic “no.” While both entities play an important role in moving the business ...