Since its establishment in 1960, Sanrio has created hundreds of different mascot characters. While some, like Hello Kitty, are globally known, instantly recognizable pop-culture icons, others have ...

Every April 16th, fans of Sanrio's kawaii universe have one more reason to smile: Pompompurin's birthday. Pompompurin is a cream-colored Golden Retriever with a signature brown beret. He lives in a ...

Last month’s papal conclave may have drawn global attention, but elsewhere, another vote stirred near-religious fervour: Sanrio’s annual popularity contest. Millions of fans cast ballots not for a ...