Shiny object syndrome is the phenomenon of being distracted by new and exciting opportunities. For entrepreneurs, this can mean new business ideas, or products or services that aren’t part of their ...

Sometimes the answer to a question comes down to shiny objects. A shiny object can be a great distraction that might appear valuable but often is nothing but cheap glass that isn't worth the cost. The ...

From keeping up with multiple social media platforms to constantly changing algorithms and desiring to reach anyone and everyone in their market, real estate agents can get stuck in “shiny object ...

Since the dawn of marketing, teams have been regularly sidetracked from solid strategic work to investigate if they "should be using [insert new shiny thing]." In the late 2000s, social media was ...

The standard reaction to a business crisis is well known: rally the troops, brainstorm solutions, identify new opportunities, and pursue them as quickly as possible. If you’re not moving, you perish.

In recent months, the topic of artificial intelligence (AI) has taken center stage in legacy and social media and impassioned rants on YouTube. The idea of self-aware programs that learn beyond their ...