Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

This is the fundamental question that all prospects you meet with are going to ask you, if they are not already thinking about this question before taking a meeting. How you and your company respond ...

Today's employees are more open to exploring other opportunities than ever before. To combat this, employers must market themselves to both potential hires and current employees. An employee value ...