Every business plan, campaign, or project comes down to Tactics, Tools, and Strategies (hence the subtitle of my book). To conceive, develop, and implement a sound social media marketing strategic ...

Resolutions are one thing, but planning out and developing real-world marketing strategies for a New Year are different ball games. So, what are the top tools and tactics for today’s B2B marketers? We ...

Public affairs is the communication between a company and its stakeholders. Shareholders are the most obvious examples of stakeholders, but they're not the only ones. Your customers are stakeholders ...

From TDM Studios and SMX Advanced, it was Prompt and Circumstance live, a fun and interactive live game show modeled on NPR’s “Wait, Wait Don’t Tell Me” and “Car Talk.” This one-of-a-kind live session ...