LoopIQ brings best-in-class closed-loop purchase data to CTV targeting and measurement Mountain View, Calif., Sept. 26, 2023 – LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen ...
Nielsen said an anticipated cross-platform measurement product will hit the market Jan. 11 in a news release. Nielsen One Ads promises a consistent and deduplicated view of ads across linear TV, ...
Have you ever designed a product that you thought was ready to ship only to have it fail testing by not meeting safety requirements? Months can be lost and mistakes repeated if a company doesn’t have ...
Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...
The cross-platform measurement product has been hotly anticipated by marketers. By Alex Weprin Senior Editor One of Nielsen‘s critical measurement projects, Nielsen One Ads, officially has a launch ...
Integral Ad Science, the media measurement and optimisation platform, has announced the general availability of its Quality Attention measurement product – which unifies media quality and eye tracking ...
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