Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here. Few ...

Lufthansa will launch a uniquely segmented merchandising strategy for its business class, beginning March 30. The strategy will be deployed on aircraft configured with Lufthansa's new Allegris cabin ...

Improvements in business-class seat designs undermined the relevance of first class over the last decade. More recently, carriers have been looking for ways to renew first class concepts. And now, ...

In 2025, business class is no longer just a larger seat. It's an engineered environment designed for sleep, productivity, and ...

While first class air travel has been on the decline in recent years, it remains a key part of the premium domestic market in the United States. The big three legacy carriers - American Airlines, ...

American Airlines, once among the few US carriers to offer a true international first-class product, is in the process of retiring Flagship First in favor of a new generation of business class suites.