Toyota’s luxury Lexus brand will play a key role in the Japanese automaker’s EV plans. After opening its new global headquarters, Lexus is embracing an “ajimigaki” strategy to revamp the luxury brand.
Toyota surprised the world two years ago with a Gazoo Racing-branded GT3 concept that was intended to race at Le Mans in the near future. A GT3 car has to be based on a road car, so the concept also ...
Luxury SUVs haven’t usually been Toyota’s territory, but the brand has shifted gears with a crossover that redefines accessible luxury. The Toyota Crown Signia combines Lexus-level design, advanced ...
Toyota joins a growing list of automakers to push back a major EV initiative. Japan’s auto giant is reportedly delaying the start of production for its next-generation EVs as it develops new ...