Consumer insight platform Jornaya introduced an index to track the behavior of consumers shopping for health insurance. The Insurance Shopping Activity Index predicts the likelihood of consumers ...

Ultra-Slim Apple Find My Wallet Tracker Market Assessment: 1.8mm Credit Card-Sized Bluetooth Tracking Device Category Comparison, Rechargeable vs Replaceable Battery Analysis, iPhone Ecosystem ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

The way business is done has changed; retailers are increasingly leveraging smartphone apps to enhance the shopping experience, streamline operations, and boost sales. These apps, which many users ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

Where can I find advice (consulting and/or an established business) on RFID technology applied to Web and marketing solutions? I’m looking to develop a service for tracking consumer behavior within my ...