Let’s be honest: the pace of change in PPC is exhausting. Between AI-powered everything, new campaign types rolling out every quarter, and feature removals with no warning, advertisers are being asked ...

I think Meta Platforms, Inc.’s advertising business is more innovative than Alphabet’s, leveraging diverse ad formats across evolving platforms, while Alphabet relies heavily on its Search monopoly ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Meta has announced a heap of new ad updates, ...

Meta, the company behind Facebook, Instagram and WhatsApp, is under scrutiny after leaked internal documents revealed that it expected a significant portion of its 2024 revenue to come from ads linked ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Meta is removing the Audience Types option from Advantage+ catalog ads that use the sales objective, pushing advertisers toward its AI-driven targeting tools. This change reflects Meta’s broader ...

New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into partnership ads.

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...