How a marketing client evolves over time will directly impact the effectiveness of the strategies its agency partners develop. If agencies don’t keep up with how clients are changing, the campaigns ...

CommentaryAttorney Analysis from Westlaw Today, a part of Thomson Reuters. September 26, 2024 - In an era where the legal landscape is rapidly evolving, the role of general counsels (GCs) has expanded ...

When agencies align their internal brand values with those of their clients, they unlock the potential for deeper collaboration, more authentic relationships, and better long-term outcomes. The Fast ...

Discover the importance of client-facing roles, how they impact business success, and the variety of positions that involve customer interaction.

Even the most effective outside ­counsel can have too narrow a vision of her relationship with a general counsel. The "standard vision" is ­focused on continued maintenance of the relationship ...

As someone who has had the honor of working with thousands of salespeople and entrepreneurs over the years, I’ve witnessed firsthand the transformative power of client-centered selling. It’s not just ...

As a mentor to dozens of self-employed women, one of the most frequent concerns I hear is that they feel taken advantage of by their clients. When this happens, my first question is always about their ...

In the rapidly evolving digital landscape, cybersecurity and artificial intelligence (AI) are two pivotal areas influencing the future of business operations. Companies must not only keep up with ...

In my years traveling the country to work on M&A transactions in the wealth management space, two things have remained reliably consistent: First, every time my 6'10" frame steps off an airplane, I ...

BPM partner Tony Gales is known for his remarkable technical knowledge, innovative client solutions and groundbreaking leadership at BPM. As a tax partner with nearly 35 years of experience, Gales has ...