In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

When shopping, do you go to a store in person, or do you order online? For most people, the latter option is becoming increasingly popular. Staying attuned to evolving consumer behavior is vital for ...

Research agency TRA has introduced a new framework called Aussie Minds to help marketers understand the diverse motivations ...

Agency leaders discuss where AI still falls short in marketing, from cultural understanding and consumer behaviour to data gaps, trust and human judgement.

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Marketing has always been about understanding your audience.

Nihal Advani is the Founder & CEO of QualSights, recognized by Crain’s Chicago Business as a 2025 Most Innovative Company. For decades, consumer goods companies have relied on surveys, panels, focus ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

There is not yet enough data on consumer behavior around no-and-low-alcoholic (NOLO) drinks to position them as the "healthy" alternative to alcoholic beverages, say researchers. There has been ...

New research from Adelaide Business School at the University of Adelaide provides a framework for understanding the growing consumer interest in no, low and mid (NLM) alcohol wines. Dr. Hannah Ford's ...