NO major industry,” said Adman Bruce Barton 19 years ago, “has the moral right to allow” itself to be unexplained, misunderstood or publicly distrusted, for by its unpopularity it poisons the pond in ...

The lines between marketing, advertising and public relations are becoming more blurred by the minute. It’s common for there to be confusion over the roles that each plays, and there is often a large ...

Global events such as Brexit and COVID-19 have entirely reshaped how businesses communicate. In an increasingly digital world, this communication continues to evolve at a rapid pace. As such, ...

An index that will measure the value of public relations to organisations has been unveiled. The Media Publicity Index (MPI), developed by the Steadman Group and the Public Relations of Kenya (PRSK), ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As traditional tactics like press releases and one-off media placements become less ...

MikeWorldWide London releases new research into communications professionals and PR buyer trends Cost of service and budget cuts are among the most pressing challenges for buyers Despite this, scopes ...