If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

Would you consider the visual aspects of advertising as a form of media based art? Arguably, advertising is a form of artistic expression incorporating the seven visual elements of art. Although the ...

Opinions expressed by Entrepreneur contributors are their own. It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online ...