The traditional publisher waterfall, where impressions are exposed to sales channels in descending order of the perceived value of each channel, has always stuck in the craw of yield-obsessed media ...
“The Sell Sider” is a column written by the sell side of the digital media community. While adoption of header bidding has gained traction on desktop, the static waterfall has remained a defiant ...
According to a new report from ClickZ, authored by Rory Edwards, publishers are rushing headlong into header bidding, the popular new technique sweeping ad tech by storm. With the rapid increase in ...
What is header bidding? Header bidding is an advanced programmatic advertising technique. Essentially, it lets publishers simultaneously offer ad space out to several supply-side platforms (SSPs). It ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More “In 2021, we’ll be saying goodbye to waterfalls,” said Wai Quai Chong, ...
SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...
PubMatic held a live Twitter chat with three experts: Andrew Baron, vice president, machine learning & marketplace at PubMatic; Bill Swanson, vice president, EMEA at PubMatic; and Craig Chinn, vice ...
The best way to maximise revenue in mobile games is via a waterfall setup that ranks networks by their performance on key metrics, according to ironSource's Sandra Schneider. The vice-president of ...
While header bidding has slowly come of age in the last few years, I find that there are still publishers who are not quite sure what header bidding is and how it can work for them. Those who know how ...
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