Read this if you’re feeling stuck in a scroll and crash cycle. Excessive screen time can lead to “brain rot,” a mental fog that dulls focus, memory, and reward sensitivity. Reversing this decline ...

Teens talk about their “brain rot” online. While there isn’t data to back it up, per se, experts do have concerns about the effect on kids and adults.

The term brain rot was voted Oxford University Press’ word of the year in 2024, an unusual honor for a phrase that started as online slang. OUP defines it as the supposed deterioration of a person’s ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you are parenting in 2025 and your kid owns a device, you might recognize this real-life convo as just ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

Back in June, health influencer Brendan Ruh posted on Instagram that, “Brain rot isn’t just a meme now. It’s real. And it’s literally shrinking your brain.” In the post, Ruh claimed two or more hours ...

It's late at night and I am scrolling through TikTok. My dizzying feed takes me past cat videos - Chesterbelle, the overweight feline on a weight loss journey, is a current favourite - cooking clips ...

This is the seventh installment in a series of articles about the science of various aspects of college life. In a matter of weeks, “6 7” has transformed from two sequential numbers to a phrase so ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." “That’s my strawberry elephant and my La Vaca Saturno Saturnita.” “We will see. This will be the best ...

“That’s my strawberry elephant and my La Vaca Saturno Saturnita.” “Stop stealing my OG!” “I also have a Tralalero Tralala. You’re both cooked.” “Don’t take my Los Nooo My Hot Spots.” “We will see.