Every year in this column, I give tips for how to avoid the most common writing mistakes in holiday greetings and invitations. And every year, I’m reminded of just how influential I’m not as people ...

Editor’s Note: This article previously appeared in a different format as part of The Atlantic’s Notes section, retired in 2021. This afternoon, a reader emailed to say that he believed I was muddling ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...