In today’s digital landscape, business owners must prioritize brand consistency across all platforms. A unified brand identity, from visual elements to messaging, creates a cohesive customer ...

We are living in Peak Brand. A world where every item you buy is tied to some socioeconomic-political aspect of your identity. Do you eat Chick-fil-A or Popeye’s? Sip water out of a Stanley or a Swell ...

Real men (and women) don’t buy brand. Or if they do, they rarely own up to it. It’s a bit like owning up to living in Milton Keynes or reading Hello magazine (and before the hate mail starts, I do ...

One of the most important aspects of marketing and communications is influencing the way customers (and potential customers) experience your brand. What comes to mind when they think of your brand?

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a fuzzy brand." But do you know what a brand and branding actually is? Far too ...

These days, there is more discussion about the importance of cultural sensitivity than ever before. A great deal of this has to do with the fact that we live in an increasingly global society in which ...

Many entrepreneurs consider their companies extensions of themselves, and there's a good reason for that: When you start a business, you pour your hard work, vision and values into it. But it also ...

Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It’s become extremely important for businesses in marketing contexts to stand out in ...

When you’re starting a new company, it’s easy to put off the branding process for a while. You’re working on getting your main product or service into the hands of as many customers as possible, and ...

Everyone who has a smart TV and a sofa recognizes the Netflix logo – red, black and white. What’s even more recognizable is the sound that the app makes when it uploads – the iconic, reverberation of ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...

Forget the buzzwords, the fluff and the empty mantras. Real branding isn’t about catchy slogans, slick logos or vague notions of authenticity — it’s about trust. If your brand strategy isn’t driving ...