Nisha Gopalan is a former Senior Overnight Assignment Editor for Investopedia News. She is an award-winning financial journalist who has worked in London, where she is currently based, and Hong Kong.

When new direct-to-consumer brands ask me about paid advertising strategies, I often see them searching for some secret channel or hidden opportunity that will magically drive their growth. The ...

Meta is expanding the way it helps advertisers partner with content creators. Meta is expanding the way it helps advertisers partner with content creators. The media company is releasing new tools to ...

Meta on Thursday unveiled several new generative artificial intelligence and creator solutions for advertisers, according to a company blog post. Among the additions is the launch of Business AI, an ...

Meta today, Dec. 11, introduced new artificial intelligence-powered tools to help brands more easily find and turn existing organic content on Facebook and Instagram into partnership ads, according to ...

When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on the announcement like it was the last train leaving engagement station. Within 24 hours, ...

Meta today (Sept. 11) announced a suite of product solutions for advertisers, including tools meant to help brands more easily tap into culture, per details shared with Marketing Dive. The solutions ...

Most Meta product news isn’t a flashy announcement or the debut of a hardware line. For many products, it comes down to yearslong evolutions and incremental change. That’s the way of it with a set of ...

DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its post-bid brand suitability measurement across thirty ...

Meta's new Business AI white label agent helps brands answer customer questions and close the sale. (Image courtesy Meta) “AI is changing how people engage online, including changing how they shop,” ...

Following its summer rollout of holiday-ready partnership ad options, Meta is announcing more ways for brands to utilize creator talent across Instagram and Facebook this holiday season, including ...