From Lagos to Cape Town, Santiago to Seoul, people want to be cool. “Cool” is a word we hear everywhere – in music, in fashion, on social media. We use it to describe certain types of people. But what ...

Todd Pezzuti received funding from ANID Chile to conduct this research. From Lagos to Cape Town, Santiago to Seoul, people want to be cool. “Cool” is a word we hear everywhere – in music, in fashion, ...

A new study published in June 2025 has quantified “cool.” The study, published in the Journal of Experimental Psychology, isolated six specific traits exhibited by people that contribute to others’ ...

An international team of researchers may have just cracked the code for what makes someone “cool.” And no matter where you live, the personality traits that make someone “cool” appear to be consistent ...

Six traits can determine your ‘it’ factor, according to researchers who measured coolness around the globe. By Christina Caron Is there a secret sauce that helps explain why people as different as ...

The definition of “cool” would seem to be an ephemeral thing. (We’re not talking temperature here. We’re talking James Dean, Serena Williams, and Arthur Fonzarelli cool.) What inspires one to admire ...