The New York Times

Bauer, CCM or Warrior? Flex? Kick? What sticks NHL players use and why

As a teenager, Charlie McAvoy used 100 flex on his right-shot sticks for one reason: Charlie McAvoy Sr. had a limit to how much he cared to spend. “When I got to senior sticks,” the younger McAvoy ...
Bleacher Report

CCM Unveils Custom 2023 Heritage Classic Sticks, Skates for Oilers vs. Flames

CCM Unveils Custom 2023 Heritage Classic Sticks, Skates for Oilers vs. Flames Erin WalshOct 27, 2023 The 2023 Heritage Classic between the Edmonton Oilers and Calgary Flames is right around the corner ...
The New York Times

Bauer, CCM, Warrior: Behind the business of how NHL players choose their equipment

The NHL’s biggest stars put on a show every night. Pittsburgh Penguins captain Sidney Crosby roofs backhand shots like only he can. Jack Hughes of the New Jersey Devils dances through defenses with ...