FDA crackdown on pharma ads threatens $24 billion in media spending, including a quarter of TV news budgets, but health care agencies might benefit.

In India, digital marketing is in demand, and the job opportunities have grown by nearly 78% during the past three years. One of the questions that a fresher tends to ask is, Can I get a job after ...

AI automates routine tasks, but human discernment, empathy and creativity remain irreplaceable. Marketing’s future depends on shifting from vanity metrics to business-impact-driven measures. The next ...