From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start. There was no Apple logo ...

Apple is arguably the most recognizable tech company in the world today. Known for its cutting-edge innovation, minimalist design that appeals across generations, and a reputation for high-quality ...

Apple created a unique interactive Apple logo for its September 9 event, which can be interacted with on the main Apple.com website. The website currently features an animated Apple logo front and ...

August 27, 1999: Apple Computer swaps out the striped, multicolored logo the company had used since 1977 for a new single-color version. The evolution of the iconic Apple logo from rainbow to ...

When you open up your MacBook, MacBook Air, or MacBook Pro, the glowing Apple logo on its hood sits upright so that everyone in Starbucks knows that you’re using a Mac. However, it hasn’t always been ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

Apple is reportedly updating its Apple One subscription bundle with a new logo featuring a six-slice Apple icon, each representing a service color. This move aims to create a more recognizable ...

When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from third-party ...

A new "Lossless" logo has been spotted within the web version of Apple Music, as rumors of Apple's upgrading to offer higher-quality music mount. Following both Apple's teaser announcement about the ...