On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...
Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...
Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create ...
Despite its controversies, Roblox endures as one of the world’s biggest gaming platforms, with its recent developer-focused conference sharing its plans for the future. At the Roblox Developers ...
The NFL has partnered with Gamefam to launch a gaming event timed to the Super Bowl that will take place across various Roblox spaces, according to information shared with Marketing Dive. The ...
Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...
Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...
Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...
Warner Bros. and Legendary are hoping for a monster-sized opening weekend for “Godzilla x Kong: The New Empire” and are tapping every method possible to pull in moviegoers, including partnering with ...
Much of Roblox’s $3.6 billion revenue in 2024 was made via in-game microtransactions, particularly through purchases of its ...
Shares of Gen-Z favorite Roblox skyrocketed 52% within minutes of the online gaming platform's long-awaited public-market debut, propelling the firm's market capitalization to nearly 50% more than its ...
I’m familiar with Roblox because my 8-year old daughter watches YouTube videos of kids playing the game almost every day. I’m also familiar with Roblox because she whined while we were running errands ...
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