We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the people who proposed a different definition.

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in your company's marketing efforts. While a marketing plan ...

Does your company have an "Annual Strategic Plan" with dozens of initiatives, metrics and milestones? It feels structured. It feels disciplined. It’s also not strategy.

Third-Party is a series of guest blogs where developers talk about specific games, mechanics, levels, and more. This week we have Alex Kanaris-Sotiriou writing about Triangle Strategy. My name is Alex and I'm the game director and lead developer at Polygon ...

Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; individual branding vs. family brands; and co-branding.

There has been a wide range of thoughts about the meaning of physical store closings, coming from some major retail thinkers and various major media news outlets. But the underlying assumptions in almost all of these arguments are flawed. They cast ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum naturally through consistency and integrity.