Ann Padley and Jenny Millar, co-authors of The Pricing Sprint and leaders of the consultancy Untapped Pricing, explore why ...

A company's products compete on the market via its pricing. Yet, it has become a matter of great concern to businesses how to determine their products' market price. Naturally, most companies look at ...

Pricing is often one of the most complicated parts of building an agency. You want to set fees that your target clients are willing to pay, but you don’t want to undervalue your business to the point ...

We all work so hard to make our businesses a success. We focus on quality, customer service, innovative technology, smart branding — you name it. So, it seems a shame when I see a company take a ...