This chart is a guide for understanding the overall tone conveyed by the color combinations within our communications. Colors range from formal to casual and from muted to vibrant. On each sample ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When you think of IBM, is there a color that comes to mind? How ...

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