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If you want to understand why Disney isn't part of the U.S. joint industry committee jumpstarted by rival networks, you have to listen to Disney Advertising President Rita Ferro's remarks kicking off ...

Disney Advertising has expanded its deal with demand-side platform The Trade Desk, matching Disney’s audience graph with the Trade Desk's identity graph Unified ID 2.0 for activation of media buys.

Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out ...

NBCUniversal has joined the TV consortium OpenAP. Launched just over a year ago, OpenAP is a joint effort by broadcast networks Fox, Turner and Viacom to create a common data standard and provide a ...

Disney Advertising and The Trade Desk have expanded their partnership to integrate Disney's Audience Graph with Unified ID 2.0 using Disney's Clean Room technology, according to details shared with ...

NEW YORK, March 30, 2022 /PRNewswire/ -- Cadent, the largest independent platform for advanced TV advertising, announced today that Aperture Viewer Graph, its patented technology for bridging ...