The 2026 CX roadmap must shift from reactive fixes to proactive, cross-functional planning, measurable customer value, & long ...

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

Intouch Insight, a leader in customer experience measurement, today released its 2026 Annual Pizza Delivery and Carryout Study, shedding light on the ...

At Parloa, the model is different: transparent, per‑minute consumption pricing, not outcome-based revenue sharing.

CMSWire Contributor of the Year Brittany Hodak explores why apathy is harder to spot than churn—and far more costly.

Quiq reports nine key customer service challenges, emphasizing setting clear expectations, training for empathy, and ...

And here’s what should worry every brand leader: if AI can’t find you, customers won’t be able to either. The shift from ...

CMSWire Contributor of the Year Greg Kihlstrom examines where AI ambition is colliding with operational reality in marketing ...

Frost & Sullivan applauds BlueSG's customer-centric approach, digital transformation, and operational agility in redefining ...

Chargebacks erode margins, increase processor scrutiny, and introduce friction. Learn about chargeback management best ...

This strategic marks the 3nh company’s formal entry into the Japanese color measurement market, demonstrating its commitment to expanding its global footprint SHENZHEN, GUANGDONG, CHINA, January 4, ...

Retail media’s easy growth phase is over. As in-store networks scale, performance TV matures, and measurement pressure ...