For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal. It begs a couple of ...

In 2021, content marketing has become the most effective form of digital marketing, with 70% of consumers saying they prefer to discover new brands through content In 2021, content marketing has ...

Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to ...

SAN FRANCISCO & LONDON--(BUSINESS WIRE)--Today, ON24 (NYSE: ONTF), a leading digital engagement platform that drives pipeline and revenue growth, released the results of their latest survey, “The ...

Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher ...

Artificial intelligence (AI) is more than just a tech trend—it’s a transformative force that has altered the landscape of modern marketing. The integration of AI into marketing has flipped the ...

Digital transformations or digital skill building often starts with a workshop or training. Most businesses I've worked with reach out with that exact request. The challenge is that training isn't the ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...